Publetariat Dispatch: Self-Publishing Strategies in 18 Slides

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, The Book Designer Joel Friedlander provides an overview of how to create an effective self-publishing strategy.

Carla King’s Self-Publishing Bootcamp at Stanford University turned  into a terrific event. Through everyone I talked to I could tell that it  was an engaged and well-prepared group of attendees who were getting a  huge amount of information about self-publishing in a few hours.

I decided not to talk about book design  but instead did a presentation on figuring out your publishing strategy  in an environment with a staggering number of options and a landscape  that’s shifting under our feet.


You can get a really good idea of what it was about from the slides.  Here’s a selection of 18 drawn from a 59-slide presentation.

Self-Publishing Strategies

Slide 1: Who and what

Slide 11: Motivations

Slide 12: Diversity

Slide 13: The payoff

Slide 25: Save the World

Slide 27: Kinds of books

Slide 28: Books for self-publishers

Slide 30: Production

Slide 32: e-Books

Slide 34: Sample strategies

Slide 36: Sample strategies

Slide 39: Sample Strategies

Slide 40: Summary

Slide 41: Conclusion

Slide 42: Summary

Slide 43: Conclusion

Slide 44: Summary

Slide 45: Order from chaos

I Love to Speak about Indie Publishing

I find it terrifically exciting to communicate the awesome  opportunities in the world of book publishing, and that’s one of the  reasons I was glad to accept Carla’s offer.

Book publishing right now is a confusing and shifting enterprise  being disrupted regularly by new technology. I make navigating that  field easier. It’s what I do on this blog, and the feedback I get tells  me that with a little explanation people can eliminate weeks or months  of frustration and endless confusing research.

Would your company or organization like to find out more about how self-publishing works? I’d love to talk with you about it.

Use our email at marin.bookworks (at) to get in touch. I look forward to hearing from you.


This is a reprint from Joel Friedlander‘s The Book Designer.

, ,

Comments are closed.

Apart from its participation in the Associates Program, Windwalker Media, Kindle Nation Daily and its subdomains are not affiliated with Amazon or Kindle in any other way. Amazon, Kindle and the Amazon and Kindle logos are trademarks of, Inc. or its affiliates. Certain content that appears on this website is provided by Amazon Services LLC. This content is provided "as is" and is subject to change or removal at any time. Windwalker Media, Kindle Nation Daily and its subdomains are published independently by Stephen Windwalker and Windwalker Media and is not endorsed by, Inc. Some third-party vendors such Google use cookies to serve ads based on a user's prior visits to this and other websites. Such advertising cookies may enable such third-party vendors to serve ads to our readers. Users may opt out of personalized advertising by visiting

Share via
Copy link
Powered by Social Snap