Quick Links: Organic Marketing by Kristan Higgins

Quick links, bringing you great articles on writing from all over the web.

I love this post from Romance University! Marketing is a very important part of being an author. But you don’t want to turn into one of those people who everyone tries to avoid at a party because all they do is try and get you to buy their book. What is needed is organic marketing. What an awesome term!  You want to be you, genuinely you, but still find a way to get your message out. Read the post by Kristan Higgins to find out more.

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Organic Marketing by Kristan Higgins

Could you say “no” to this face?

I am so excited to welcome back one of my favorite authors, KRISTAN HIGGINS!

Please no, you’re saying. Not another article on marketing! I know, I know. They’re such a drag (except THIS one, of course). And we authors do so much already. We’re tired!

Don’t worry, my lambs. Organic marketing is different and in some respects, easier, because all it requires is authenticity, an eye for why your readers reach for your books and a little time.

What is organic marketing?

Organic marketing is what you do as an author when you’re not overtly promoting your books. Direct marketing is when I post a graphic on my Facebook page with a cover of my latest book and give all the buy links. When I do a Q&A on Goodreads. When my publisher takes out an ad in People and sends me on book tour.

Organic marketing is me being me…or rather, the me who writes my books. Believe it or not, I don’t share every little thing about myself, my family and my life. The fact that it seems like I do is because I understand organic marketing. I’ve been in the writing world for ten years, so I know by now what readers respond to in my books and in my public presence—social media, speeches, workshops. Sometimes (often) they’re funny —my awkward encounters with the UPS man, the time I ate dog biscuits by mistake. Sometimes they’re sad—a recent blog about when I lost a baby.

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