Archive | book promotion

Publetariat: For People Who Publish!

Publetariat Dispatch: Smashwords 2012 Year In Review

In today’s Publetariat Dispatch, Smashwords founder Mark Coker takes a look back at some of the trends and developments witnessed in trade publishing and ebooks in 2012. The Power In Publishing Is Shifting To Authors Back in 2007, we designed our logo with this revolutionary ideal in mind. The up-thrusting fist holding the book represented […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: KDP Select – Is It Worth It?

In today’s Publetariat Dispatch, Duolit team member Shannon O’Neil shares her experiences and lessons learned from participation in Amazon’s KDP Select program. As if it wasn’t difficult enough for us to keep up with our social media accounts, emails and writing — the authors’ life also calls for us to stay on top of ever-changing […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: Overcome Roadblocks to Successful Book Sales

In today’s Publetariat Dispatch, Savvy Book Marketer Dana Lynn Smith shares tips for identifying and overcoming obstacles in your book marketing effort. Many authors consider book marketing a necessary evil – they would rather be writing! But of course it’s essential to promote your book if you want to actually sell it. Here are five […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: Why Ignoring Offline Promotion Is A Baaaad Idea (and 9 Ideas to Get You Started)

In today’s Publetariat Dispatch, the Duolit team explains why offline book promotion still matters, and offer some offline promo ideas. Have you ever been totally sidelined by (what should be) a simple sickness? You know the ones I’m talking about: that cold or flu that just won’t quit! I don’t get sick often, but, over […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: Indie Author vs. Indie Entrepreneur

In today’s Publetariat Dispatch, Publetariat founder and Editor in Chief April L. Hamilton shares her reasons for not going full-bore with author platform and marketing her books. As you may have noticed, it’s been a LONG time since I’ve posted [to my Indie Author blog]. There are good reasons for that, like the fact that […]

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Think “You the Author Meets You the Successful Publisher

Here’s the Book That You Must Read Now to Make It Happen

Finally. It’s here. The book that hits the sweet spot for everyone who has a personal or professional interest in the ebook revolution from the author’s or publisher’s side of the equation. From a Guy who has made a very successful career of hitting the sweet spot ever since he played the role of Apple’s […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: Update on Categories and Keywords: Why Authors Should Still Care

In today’s Publetariat Dispatch, indie author M. Louisa Locke shares information and her experiences pertaining to the use of keywords, categories and tags on Amazon. A year ago (October 2011), I wrote a piece entitled Categories, Key words, and Tags, Oh My!: Why Should an Author Care?, which has become the most frequently viewed post […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: The Ultimate Guide to Writing Email Updates (Your Fans Actually Read)

In today’s Publetariat Dispatch, the Duolit team share their tips for writing more compelling email updates and newsletters for your subscribers. The average person receives 147 emails every day. When I first read that statistic, it seemed like total hooey. Almost 150 messages every day? Maybe fancypants famous people get that many, but definitely not […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: What Will Smith Can Teach Us About Sales

In today’s Publetariat Dispatch, the Duolit team of publishing consultants looks at how Will Smith is getting marketing right, and how authors can learn from his example. In the last ten years, Will Smith has made 10 movies. Of those 10, nine of them hauled in a minimum of $100 million in box office salesapiece. […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: Are You Making These 7 Book Marketing Mistakes?

In today’s Publetariat Dispatch, publishing consultant Toni Tesori of the Duolit team shares some frequently seen mistakes in book promotion. by Toni Tesori (@Duolit) Toni is one half of the team at Duolit, a self-publishing blog and author services company (the other half is Shannon, Toni’s BFF). I’ve been impressed by the way Toni and […]

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Publetariat: For People Who Publish!

Publetariat Dispatch: A Plea to Book Trailer Producers and Authors, Too

In today’s Publetariat Dispatch, author and book cover designer Richard Sutton asks book trailer producers and the authors who hire them to stay focused on the task at hand: promoting a book. In one of my past lives – still actually overflowing into  this one – I spent more than twenty-five years as an Adman […]

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