In today’s Publetariat Dispatch, The Book Designer Joel Friedlander provides an overview of how to create an effective self-publishing strategy.
Carla King’s Self-Publishing Bootcamp at Stanford University turned into a terrific event. Through everyone I talked to I could tell that it was an engaged and well-prepared group of attendees who were getting a huge amount of information about self-publishing in a few hours.
I decided not to talk about book design but instead did a presentation on figuring out your publishing strategy in an environment with a staggering number of options and a landscape that’s shifting under our feet.
You can get a really good idea of what it was about from the slides. Here’s a selection of 18 drawn from a 59-slide presentation.
Self-Publishing Strategies
Slide 1: Who and what
Slide 11: Motivations
Slide 12: Diversity
Slide 13: The payoff
Slide 25: Save the World
Slide 27: Kinds of books
Slide 28: Books for self-publishers
Slide 30: Production
Slide 32: e-Books
Slide 34: Sample strategies
Slide 36: Sample strategies
Slide 39: Sample Strategies
Slide 40: Summary
Slide 41: Conclusion
Slide 42: Summary
Slide 43: Conclusion
Slide 44: Summary
Slide 45: Order from chaos
I Love to Speak about Indie Publishing
I find it terrifically exciting to communicate the awesome opportunities in the world of book publishing, and that’s one of the reasons I was glad to accept Carla’s offer.
Book publishing right now is a confusing and shifting enterprise being disrupted regularly by new technology. I make navigating that field easier. It’s what I do on this blog, and the feedback I get tells me that with a little explanation people can eliminate weeks or months of frustration and endless confusing research.
Would your company or organization like to find out more about how self-publishing works? I’d love to talk with you about it.
Use our email at marin.bookworks (at) gmail.com to get in touch. I look forward to hearing from you.
This is a reprint from Joel Friedlander‘s The Book Designer.
