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Publetariat Dispatch: Self-Publishing Strategies in 18 Slides

Publetariat: For People Who Publish!

In today’s Publetariat Dispatch, The Book Designer Joel Friedlander provides an overview of how to create an effective self-publishing strategy.

Carla King’s Self-Publishing Bootcamp at Stanford University turned  into a terrific event. Through everyone I talked to I could tell that it  was an engaged and well-prepared group of attendees who were getting a  huge amount of information about self-publishing in a few hours.

I decided not to talk about book design  but instead did a presentation on figuring out your publishing strategy  in an environment with a staggering number of options and a landscape  that’s shifting under our feet.


You can get a really good idea of what it was about from the slides.  Here’s a selection of 18 drawn from a 59-slide presentation.

Self-Publishing Strategies

Slide 1: Who and what

Slide 11: Motivations

Slide 12: Diversity

Slide 13: The payoff

Slide 25: Save the World

Slide 27: Kinds of books

Slide 28: Books for self-publishers

Slide 30: Production

Slide 32: e-Books

Slide 34: Sample strategies

Slide 36: Sample strategies

Slide 39: Sample Strategies

Slide 40: Summary

Slide 41: Conclusion

Slide 42: Summary

Slide 43: Conclusion

Slide 44: Summary

Slide 45: Order from chaos

I Love to Speak about Indie Publishing

I find it terrifically exciting to communicate the awesome  opportunities in the world of book publishing, and that’s one of the  reasons I was glad to accept Carla’s offer.

Book publishing right now is a confusing and shifting enterprise  being disrupted regularly by new technology. I make navigating that  field easier. It’s what I do on this blog, and the feedback I get tells  me that with a little explanation people can eliminate weeks or months  of frustration and endless confusing research.

Would your company or organization like to find out more about how self-publishing works? I’d love to talk with you about it.

Use our email at marin.bookworks (at) to get in touch. I look forward to hearing from you.


This is a reprint from Joel Friedlander‘s The Book Designer.

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