Over the past few months, we’ve talked about what it means to be an ‘indie’ author and why some writers choose this path. Today we’ll discuss how to turn your writing into a business by starting your own publishing company. While today’s publishing platforms don’t require you to start a business in order to publish your work, doing so offers many advantages—maximizing tax write-offs, controlling and protecting your work, shielding your personal assets in the event of a lawsuit, conveying professionalism, and, of course, the pride of running your own business.

Indie Navigator founder Mary Shafer believes that starting a publishing company can create plenty of value for self-publishing authors, whether you’re about to publish your first book or you’ve been at this for a while. “Creating a publishing company does two main things: it establishes you as a serious indie publisher who may or may not handle the work of other authors, rather than simply a self-published author. It sends the message that you take the business end of publishing seriously, even if you only publish your own work. Second, it gives your products a professional quality that makes them a lot more attractive to book buyers, librarians, and other parties who may be interested in buying or licensing rights to your work. Plus, it makes your company a lot more attractive to buyers should you ever decide to retire. ‘Sun City Press’ is a lot more impressive-sounding and easy to market as an imprint than ‘Joe Schmoe Books.’”