Quick Link: This is Why Authors Shouldn’t Do it All

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There are people out there who say you can self-publish an ebook for free. And it is true you can. But if you want anyone to actually read your book you have to compete against a lot of other titles, and they will have taken the time to hire professionals. It doesn’t matter how good your story is, or how important your information is. No one will read it if it isn’t professionally done. Just because you can make a cover in MS Paint doesn’t mean you should. Please don’t.  During my day job, I see a lot of books and I can tell instantly which ones did their own cover, and they don’t sell. Margery Walshaw posting at Bad Redhead Media has a great post on all the different experts you will need and why it is a good idea to use them. 

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This is Why Authors Shouldn’t Do it All by guest @evatopialit

By Margery Walshaw

What’s better? To be a jack of all trades or to specialize in a particular skill? Naturally, there are arguments for either choice depending upon the circumstance. Let’s say you’re an athlete and have suffered torn cartilage in your knee; you’ll want to consult with an orthopedic surgeon. After all, they’re experts at what they do. So why is it as authors, we don’t seek out experts? Why do so many of us try to do it all?

Assuming that the writing is in place, let’s examine all of the jobs or tasks that are required to bring a book to market.

Publishing Requires Juggling  

  • Editing/Proofreading
  • Cover Art
  • Digital and Paperback Formatting
  • ISBN Registration
  • Synopsis Writing
  • Keyword and Category Research
  • Distribution / File Uploading
  • Marketing and Public Relations
  • Social Media

Phew…what a list! Considering that today’s reader has an abundance of choices available to them, it makes sense to give your audience what they crave….more books! Many authors have learned that one of the secrets to building a loyal fanbase is to release their books in rapid succession. Some debate the pros and cons of doing this with a series versus a standalone novel.

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